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In two separate surveys of 500 buyers each, PromoMart, of the Advertising Specialty Institute (ASI), gathered a wealth of information on buyer preferences for summer and winter themed promotional campaigns. Keep in mind that many buyers may spend the bulk of their promotional budget on their fall and spring campaigns. It seems that buyers warm up to employees in the summer, with 82% offering employee-based programs, broken down as follows:
Other summer campaigns are targeted to these areas:
Other summer product ideas include: beach balls, cups, cameras, balls, golf accessories, boxer shorts, radios, umbrellas, travel accessories, jugs, jackets, flags, rainwear, and pennants. For winter promotions, buyers are more likely to get cozy with clients and prospects, with 84% choosing more client-based promotions, broken down as follows:
Only 31% of buyers say the purpose of their corporate gift/winter promotion is to thank employees. For summer promotions, 32% of buyers say the spend at least $1,000. Twenty-one percent say they spend at least $1000 on their winter campaigns. Several buyers say they spend more than $5,000 and some even say they allocate $10,000 for these promotions. These statistics are based on 500 of the 1.5 million buyers who visit PromoMart each month.
Other winter product ideas include: ice scrapers, clocks, umbrellas, ornaments, blankets, lip balm, sweaters, gloves, pocket secretaries, bathrobes, religious goods, footballs, tissues, travel programs, stockings, rainwear, and headbands. Welcome Page | About Us | Products & Services | In the News | Ask the Experts | Guest Book | Customer Links |
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