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 P r e s s R e l e a s e t i t l e
Why
Calendars?
Vernon Company report
- Calendars are a necessity
Like
clocks or watches, a calendar is used many times a day, everyday. Every time the calendar
is used, your message is repeated over and over.
- Calendars are cost effective
You control distribution, so there's no wasted coverage.
- Calendars are personal
Calendars put your message on a personal level, saying "This is just for
you". Personalization (printing the recipient's name) on the calendar enhances this
benefit. In addition, the recipient becomes personally involved with the calendar. It
becomes a working part of his or her daily routine.
- Calendars have a gift value
A calendar has value and is considered a gift. People will
purchase retail calendars if they don't receive them from advertisers. With calendars,
your message is welcomed in homes and offices.
- Calendars are appreciated
People appreciate calendars and will go out of their way to obtain one. Because
calendars are appreciated, calendar distribution builds goodwill. The calendar becomes a
symbol of the company's friendly image. Recipients come to expect and look forward to the
advertiser's calendar each year.
- Calendars have sales power
No other advertising medium influences buying decisions the way calendar
advertising does. A calendar helps create "buying habit," and is always there,
telling the recipient who you are and how and where you can be reached.
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