More Evidence that Mercahndise Beats Money
Special report - 12/07/99
American Express Incentive Services reports that in 1990, just 16% of companies were using non-cash awards to motivate workers. Two years later, a study by the Conference Board found that figure had jumped 79%. Why?
Incentive industry experts note that when companies try to motivate employees with cash, those dollars typically go toward necessities - laundry detergent, diapers, car payments, etc. But non-cash incentives, like recognition awards, logoed apparel and brand-name products leave workers with tangible reminders and fond memories of their hard work.
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