Millennium
Calendars: The keepsake good for 1000 years!
Special report - 7/23/98
Companies worldwide will be gearing up their promotion efforts during the next three
years with custom calendars designed to take advantage of the millennial memorabilia craze
during 1999, 2000, and 2001. For very little expense, businesses can generate a great deal
of exposure using custom calendars. Here's why...
- Average person owns and uses and least 3 calendars.
- 67% of calendar owners would purchase a calendar if one was not provided complimentary.
- 56% of people who do not already have an advertising calendar would be interested in
receiving one and would make an effort to do so.
- 49% of calendar owners save their calendars after the year ends.
- More than 50% of all calendars are sold at retail for $7-10 giving them a high perceived
value.
- Average person looks at a calendar 10-15 times each day.
What People Want in Office Advertising Calendars:
- 56% want a layout of one month per page.
- 74% want space to write memos.
- 54% like calendars with holidays shown.
- 21% want commemorative days shown.
- 44% desire appointment time slots on the calendar.
What types of calendars are used vs. those supplied?
(Used in the office)
39% - Desk
36% - Wall
11% - Book
8% - Pocket
6% - Other
|
(Advertising Calendar Supplied)
26% - Desk
57% - Wall
6% - Book
6% - Pocket
2% - Other
|
Source: Calendar Advertising Council
Bottomline: Calendars make cents (sic) for every business serious
about gaining marketshare in the new millennium. The key will be distribution and a
professional calendar salesperson can help with this component of your marketing plan.
Best advice? Start early!
P r e s s R e l e a s e t i t l e
Sales #: 203262